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1% for the Planet (39)

Kids Toothbrush - Dino


Kids Toothbrush - Monkey


Kids Toothbrush - Bunny


Kids Toothbrush - Unicorn


Toothbrush Twin Pack - Rivermint & Monsoon Mist


Kids Toothbrush - Koala


Kids Toothbrush - Ellie


Toothbrush Twin Pack - Rivermint & Ivory Desert


Toothbrush Twin Pack - Pirate Black & Monsoon Mist


Toothbrush Twin Pack - Pirate Black & Ivory Desert


Toothbrush Twin Pack - Rose Quartz & Monsoon Mist


Toothbrush & Stand - Pirate Black


1% For The Planet

Here at Wellbeing Island, we are proud to announce that we are supporting the 1% for the Planet initiative! 1% of all our Jack N’ Jill Kids & The Natural Family Co. Bio Toothbrush sales, as well as 1% of all our Planet Luxe sales, are going to this wonderful cause.

We're proud to be working with not just one environmental-friendly brand, but to commit across our whole range of products globally.

1000's Of Approved Non-profit Partners

1% for the Planet is an international organisation whose members contribute at least 1% of their annual sales to environmental causes. Their mission is to "build, support and activate an alliance of businesses financially committed to creating a healthy planet." You can find out more about the great work they do at

Each year we choose from over 4000 partners from 90 different countries to donate 1% of our annual sales towards. A large part of our business model is focused on being environmentally-friendly and protecting the future of our planet. Part of our mission is to be part of solution, not part of the problem. With our toothbrushes now selling in 57 countries, we believe it's important to look for a global partner that works with not for profit organisations in different regions across the globe. 1% for the Planet is that partner.

Our Focus On Sustainable Toothbrushes

Did you know that around 3.5 billion plastic toothbrushes go to landfill globally a year? We are doing our bit to ensure our Plastic Free Bio toothbrushes are not contributing to this growing issue and furthermore we are now donating 1% of sales to 1% for the Planet!

Becoming a member of 1% for the Planet® is an not only an investment in ethical business but an investment in the future of the wellbeing of our planet. Search through our full '1% for the Planet' range above.

'We aim to help raise awareness for plastic-free products and in turn support environmental initiatives through our donations from their sales.' - Rachel Bernhaut, Co-Founder Jack N' Jill/The Natural Family Co