Natural toothpaste that is safe for my little one to swallow really eases my mind, especially when it comes to teaching my small child the beginnings of tooth brushing. The toothpaste is strawberry and easy to use and put in the toothbrush, it's not runny or bitter tasting. The toothbrush bristles are soft and easy on my childs teeth and gums. The handle fits easily in small hands and is great for learning brushing techniques. I'm thrilled with this Jack N Jill tooth brush set, it's just perfect for little hands and teeth.